Tomorrow is the start of something NEW, and, as you can see by this month’s date – 02.2020 – this is the year (and the MONTH) of O2!
Origami Owl Co-Founder Chrissy Weems shared a little more about what to expect tomorrow on this Facebook Live in the O2 Designer News from the Nest Facebook Group.
Here’s what you can expect for the reveal of the new jewelry to your Customers:
- We’re doing something FUN and NEW!
- Tune in throughout the day to our official Origami Owl Facebook page and follow along with the excitement! We’ll be revealing key pieces of the new Spring Collection during a series of Facebook live reveals up until the launch at 5 p.m. CT.
- Busy during the day? That’s okay! Just pop over to the official Origami Owl Facebook page to watch the videos on #Replay and share each link to your VIP Facebook group or business page. Want even more engagement? Share a video in a text message to a Customer and see what they think.
Once the reveal videos are completed on Tuesday, February 4 at 5 p.m. CT, here’s what you should do next:
- Share an image or two from the My O2 Connection app and tell your community WHY you love it so much—share your story! Or, post two images and ask them, “which one should I purchase/wear first?” to create engagement. The app already has more than five teaser images and we’ll be adding dozens more at launch under “Current Jewelry” and “Spring Exclusives.”
- Share an unboxing video! Today is the FINAL day to purchase one or both Presale Packs so you can have the key pieces of the Spring Exclusives that will be available until April or the items that will be available all year. These Presale Packs set you up for success – and, we’re giving away Golden Tickets to 25 randomly chosen, lucky Designers who purchase both packs. More details here. Once you get your presale pack(s), record an unboxing video – live on Facebook or just on your phone – to share your excitement as you pull out each item! When you post your video, make sure it’s set to “public” and use #origamiowl so we can see it and share it.
- Share your link. That’s right! Your Customers love seeing what’s new, so encourage them to look at your online shop after 5 p.m. CT. Consider giving away a prize or incentive when someone comes back to your post and shares the item that caught their eye.
And remember, launching a new collection is NOT just one day! You can share a little bit every day to keep the excitement and momentum going. Follow up with any excited responses in the days after launch and fill up your calendar with Sip ‘N Sparkles or other fun events.
Finally, and most importantly, you’re building a community, and THIS is the year of O2! If you hear from your Customers that they can’t afford to purchase, but they love the collection; if you hear from them that they love the energy and the heart of this company; if you hear from them that they love these reveals, invite them to be part of something bigger and become a Designer! This is the moment to share the love. Here are two more reasons why it’s the best time to become a Designer from 02.02 – 02.20.20.
And, just in case you missed it, we gave all of our Designers a look at our new Spring Exclusives and jewelry that will be available all year long in our 2020 Take Out Menu already! Watch Day 1 Reveal here, and Day 2 reveal here.
Tomorrow is going to be so fun – get excited and start sharing!